Want to find new or first customers; deliver features that surprise and delight; and have your customers promoting your business?

Crystal will guide a step-by-step session, to create your Customer Journey Map, including how to:

• Attract and convert new or first customers;

• Determine the features and functions that will delight customers;

• Build brand ambassadors; and

• Use data to make decisions.

Mapping your customer journey will provide a simple roadmap to prioritise where effort is placed to start or build your business.

Crystal McGregor is an entrepreneur, with a love of innovation and humans. Based in regional NSW, Crystal is the Program Lead for Tech Ready Women, as well as a mentor, advisor and non-executive Director for multiple startups. She has raised investment capital, secured over $4Mil in grants and is an inventor, with an Australian Innovation Patent.

Light lunch is provided with this session.

This event is proudly funded by the NSW Government under the Bushfire Local Economic Recovery Fund and delivered in association with Armidale Regional Council.