Your website's homepage is your virtual home. Ideally, your homepage should represent your brand, what you do and what makes you different. It also needs to effortlessly guide visitors exactly where they need to go to make a purchase, get a quote, get in contact with you or to read more about what you offer.

To ask even more of your homepage, you've have on average just 50 milliseconds to hook visitors' attention. Otherwise they'll be clicking the exit button or heading back to Google search results quicker than you can say "but, wait... there's more!"

If you're worried your website isn't pulling its weight, the homepage is the best place to start with a spring clean.

Jessica Bradbery is a copywriter with a special interest in writing website copy ("copy" simply means the words used in marketing, including websites) and helping business owners develop their brand voice.

In this hands-on workshop, Jessica will help you refresh your messaging, clean out the words that aren't adding value and give your homepage a mini-makeover so that your digital home accurately reflects your business and offering.

This practical workshop is designed to help you:

• Understand exactly what messages your homepage needs to hit.

• Learn the basics of persuasion psychology and how you can apply this to your homepage copy.

• Review and refine your current copy so that you're giving your virtual guests the best experience possible.

• Implement a Homepage Copy Blueprint so that you feel more confident as you write your website copy.

• Get started with SEO (search engine optimisation) – what it means and why it’s important.