Sales Success with Edwina Sharrock.
Our recent SMART Session, "Boost your chances of Sales Success," led by Edwina Sharrock, founder and CEO of Birth Beat, was a resounding success.
On Wednesday 1st May, an engaged group of participants walked away with tangible action steps, 'aha moments,' and numerous insights into the true meaning of sales in business, thanks to Edwina's personal stories and examples.
Event Highlights
Edwina delved into a variety of sales strategies, making the session relevant for attendees from retail, service, and online business sectors.
She covered:
Understanding Your Target Audience: Edwina emphasised that knowing your audience's desires is crucial to achieving sales success. This foundational knowledge is the key to creating effective sales strategies.
Crafting a Compelling Sales Message: Attendees learned how to develop messages that resonate with their audience, enhancing their ability to connect and convert potential customers.
Building and Nurturing Relationships: Edwina shared the art of relationship-building, highlighting its importance in long-term sales success.
Step-by-Step Sales Call Strategies: Participants gained practical insights into conducting effective sales calls, a vital skill for any sales professional.
Boosting Online Sales with AI and Automation: The group explored how leveraging automated tools and AI can significantly enhance online sales performance.
Business-to-Business Sales Dynamics: Edwina provided a deep dive into B2B sales, offering strategies to navigate this complex landscape.
Expanding Sales Networks: Tips on working with stockists, partners, and affiliates were shared, offering participants strategies to broaden their sales network.
Key Takeaways
Essential Online Sales Strategies: Participants now have a toolkit of key strategies to enhance their online sales efforts.
Effective Sales Calls: Step-by-step strategies for conducting impactful sales calls were a highlight, providing immediate applications for attendees.
Leveraging Automation: Insights into using AI and automated tools to boost online sales will help businesses streamline their processes and increase efficiency.
Crafting Compelling Messages: Practical steps for creating messages that connect and convert were shared, ensuring attendees can immediately apply these techniques.
Relationship Building: Real-world insights on nurturing relationships with potential customers were invaluable, offering a roadmap for long-term success.
Edwina's personal stories and examples brought these concepts to life, making the session both engaging and informative. Participants left with a clear understanding of what sales in business really mean and how to apply these principles to achieve success.
Proudly funded by the NSW Government in association with Tamworth Regional Council.
