HATCH participants define ideal customer

At the second session of the UNE SRI HATCH2023 program, the group took a deep dive into the customer profile and asked:  Who is your ideal customer?  What’s their age group?  What influences them?  What are their challenges and motivations? 

“I’m here to clean my glasses so I can recognise my customers when they turn up,” HATCH2023 participant

HATCH2023 is for those who’ve just had the BEST idea for a business. It is a six week program using Lean Canvas techniques to unpack and test an idea from a range of different perspectives.

Facilitator Crystal McGregor brings her own entrepreneurship experience, as well as her love of innovation and humans to this program.   Based in regional NSW, Crystal is the Program Lead for Tech Ready Women, as well as a mentor, advisor and non-executive Director for multiple startups.  She has raised investment capital, secured over $4Mil in grants and is an inventor, with an Australian Innovation Patent.  Crystal makes the dream tangible and the implementation possible.

“I’ve been working on this for 14 years and no-one has ever broken it down as well as you have today,” HATCH2023 participant.

There are currently two HATCH2023 cohorts undertaking the 6 week program. While those groups are fully subscribed, there will be more throughout the year.