Cutting through the noise with our Copywriting Masterclass
On Wednesday, 12th February, we held our first Masterclass for the year in Tamworth - Copywriting for Entrepreneurs.
At a time of endless hype about AI-generated content, UNE SRI’s latest Masterclass took a different route. Set to a 1960s Mad Men-inspired soundtrack, this workshop focused less on Chat GPT prompts and more on setting pen to paper.
In a room of six local business owners, the session opened with a simple but crucial idea: no amount of AI can craft the heart and soul of your brand for you. You can automate words, but if you don’t have a clear value proposition, you’ll never have website copy that actually converts or messaging that resonates.
This workshop was about getting those core messaging fundamentals right in order first and only then worry about marketing trends.
Over 2 hours the group worked through:
✨ Crafting a crystal-clear Value Proposition – What makes your brand different, and why does it matter? Because without this, everything else falls flat.
✨ Writing website Copy That Converts – Your website is your 24/7 salesperson. Is it working as hard as it should be?
✨ How to create Product Descriptions That Pop – Forget bland, cookie-cutter text. Strong product descriptions should be benefit-driven, engaging, and SEO-friendly.
✨ Creating Email Marketing Magic – Because the best emails aren’t just opened, they drive action.
Of course, no UNE SRI event is complete without a chance to connect. A mid-morning break allowed attendees to chat over pastries and fresh fruit, sharing insights, challenges, and a few laughs.
By the end of the session, participants left with more than just notes. They had clarity, a fresh perspective, a plan to revisit and refine their website copy, and, most importantly, a reminder that the best marketing isn’t about chasing trends, it’s about nailing the message at the core of your brand.
“I recently attended the Copywriting for Entrepreneurs course, run by Jess Bradbery from the UNE SRI, which exceeded my expectations! I found the workshop to be incredibly helpful in learning tips and tricks for how to write catchy copy for email marketing, product descriptions, and my website. I learnt tools that I can’t wait to apply when updating my own website and marketing. I also loved the networking opportunities, as it was great to catch up with old friends and meet new ones in the local small business community. Jess was engaging, knowledgeable, and covered topics that were relevant and practical to me as a small business owner. I’m feeling inspired and ready to put my new skills to use on my business!” Katelyn Wall, Walls Honey Co.
UNE SRI’s Masterclass series continues to deliver practical, hands-on workshops designed for founders who want to sharpen their skills and grow their businesses with confidence. To be the first to hear about upcoming sessions, visit our events page.
This event was proudly funded by the NSW Government through the Boosting Business Innovation Program.
