When it comes to marketing and business growth, successful businesses focus on three key metrics:

- Customer acquisition costs

- Conversion rates

- Lifetime value

In this actionable workshop, UNE SRI Expert in Residence Mandy Walker will talk through these metrics, how they apply to your business and how to strategise your marketing spend for maximum results.

Come along for a social morning to:

• Learn what marketing metrics drive results

• Figure out exactly how much to spend on marketing so that each sale makes you money

• Discover how to turn you marketing costs from an expense into an investment

• Understand your customer acquisition costs and the concept of profit per customer

• Multiply your profit based on 5 key drivers that exist in any business - including yours

Founders are able to book 1:1 sessions with Mandy HERE

This event is jointly funded by the Australian and NSW Governments under the Bushfire Local Economic Recovery Fund and delivered in association with Tamworth Regional Council and Armidale Regional Council.